Out of Blue is a brilliant and innovative way of Mobile Marketing that utilizes Bluetooth wireless technology to deliver any type of content such as message, information, advertisement, promotion and coupons to Bluetooth-enabled mobile devices such as cellular phones or tablet computer. Bluetooth advertising can also be received on Laptop or PDA.

Being permission based advertising, receiver has the choice to either accept or reject the message.

As not all Bluetooth-enabled mobile devices users leave their Bluetooth switched on all the time, so the advertiser is advised to create awareness around the targeted area and inform about the messages content. Direct Marketing Association guidelines are also used to receive maximum response and number of downloads.

How it Works?

Make your message ready with the cooperation of Out of Blue, which can be a static image such as JPG or GIF, a ring tone, java application, Mp3 audio file or even 3GP or Mp4 video clip.  We will configure your message in our system and get our small piece of hardware installed at your premises. Just after booting up the system our application will start searching Bluetooth-enabled devices around and will prompt 21 simultaneous users to accept message from your company. On acceptance, content will be sent to user's device and will be stored in the memory.

Supported Content Types

Any type of content can be sent to Bluetooth-enabled devices provided which content can be received on recipient device and can be displayed, played or installed.

Following are the most used formats for Bluetooth marketing.

  1. Static image as .jpg, .png
  2. Animated image as .gif
  3. Text as .txt
  4. Audio as .mp3, .wav or other audio supported by specific mobile such as .arm
  5. Flash video as .swf
  6. Video as .3gp, .mp4, .wmv
  7. Java application installer files .jar or application such as .sis
  8. Business card files .vcf
  9. And other files supported by mobile phones such as .pdf, .doc, .xls

Places to use Bluetooth Advertising

Using our Bluetooth technology following businesses can convey their messages, offers, promotions, new products arrival, video ads etc. directly to the walk-in customers in a very cost-effective manner.

  1. Small Businesses
  2. Catering & Restaurants
  3. Public service announcements
  4. Offices & Companies
  5. Travel Agency
  6. Schools & Universities
  7. Hospitals & Clinics
  8. Malls & Shopping centers
  9. Service & Petrol stations
  10. Public places & festivals
  11. Football Stadiums & Sports Arenas
  12. Kiosks
  13. Banks