• Beacon a small devices are placed as signal transmitters in space
  • Beacons are a system of low-powered transmitters that enable push notifications to mobile devices running an application in close proximity.
  • The Beacon works on Bluetooth Low Energy (BLE), also known as Bluetooth Smart inside nodes use BLE and Bluetooth classic to enable location-based messaging and location analytics.
  • Smart phones in the range of a transmitter can be identified
  • Information and interaction can be triggered depending on the location of the smart phone.



How it works:

  • Beacon a small devices are placed as signal transmitters in space
  • Beacons are a system of low-powered transmitters that enable push notifications to mobile devices running an application in close proximity.
  • The Beacon works on Bluetooth Low Energy (BLE), also known as Bluetooth Smart inside nodes use BLE and Bluetooth classic to enable location-based messaging and location analytics.
  • Smartphones in the range of a transmitter can be identified
  • Information and interaction can be triggered depending on the location of the smart phone.

The Beacons technology is depend on three basic concepts

Distance I Proximity I Notification

  • Distance-Displaying on the screen of your Smartphone the distance between the beacon and the mobile of Customers will be able to navigate easily locate and highlight products.
  • Proximity--Through the ability to transmit greeting messages or information to customers transiting in the vicinity of your store, you can invite them to join.
  • Notification--While your customers are browsing through pre-defined perimeters inside the store, it will be possible to transmit information about the products on their screens in real time.


Beacon Statistics:

Use of beacons in retail stores delivered:

  • 19x increase in interactions with advertised products,
  • 16.5x increase in app usage in-store,
  • 6.4x increase in app retention.
  • App usage is16.5 times greater for users who received an iBeacon notification vs those who didn’t.
  • Users receiving an iBeacon notification were also 6.4 times more likely to keep an app on their phone.